Social media manager invoice template

Must-have fields

• Platforms: Instagram, LinkedIn, TikTok, X — which ones this period.
• Period and whether content was created, scheduled, or both.
• Volume: posts, reels, stories, community reply hours.
• Tools: Canva/CapCut/scheduling tools — included or pass-through?
• Ad spend: separate from management fee.

Example lines

Package	Example lines	Tip
Monthly retainer	October IG+LinkedIn retainer · 12 posts · 4 stories/week · monthly report	Cap revision rounds in Notes.
Content-only	8 short-form videos · captions · hashtag sets	Scheduling can be a separate cheaper line.
Community	20 hours community management · escalation log	Hourly overflow as its own invoice.
Boost / ads	Boost budget at cost · 15% management on spend	Never bury spend inside "content fee".

Deposits and pauses

Many managers take a first-month deposit before scheduling access. Use a deposit invoice. If the client pauses mid-month, bill the contracted kill/pause fee on its own PDF.

Access and ownership notes

Put in Notes who owns the ad accounts and page admin rights. When a contract ends, your final invoice should not be held hostage over login hand-off — list hand-off as a deliverable line if it is billable time.

Content calendars vs invoices

Do not paste the whole calendar into the PDF. Summarize ("12 feed posts + 8 stories as per Oct calendar") and keep the calendar in Drive/Notion. AP wants amounts; the marketing lead wants the calendar.

Multi-brand freelancers

If you manage three brands for one holding company, either three invoices (cleaner for each brand's budget) or one invoice with three clearly named sections. Free plan allows 3 clients — one per brand works well.

Make one now

1. Generator — no signup.
2. Match platforms and counts to the SOW.
3. Duplicate in the app next month.

Pro US$29 once for unlimited use + expenses. Not a scheduling or analytics product.